Jimdo Website Builder Review 2025: Effortlessly Create Your Own Website?

Website builders like Jimdo help users create professional websites without tricky coding or backend work. The developer promises to "give you everything you need" without "all the bells and whistles".

We took a closer look at Jimdo's website builder to see if it really makes creating a website child's play—and what sort of "bells and whistles" you'll need to live without.

Jimdo offers one of the easiest-to-use but least flexible website builders on the market. You can quickly create a website without much design effort, but you'll only be able to make minimal changes to the presets.

First, you need to create a Jimdo account. Since Jimdo offers a free plan (more on the costs later), you don't need to provide payment details. You can try out Jimdo's website builder without making any commitment.

When you first log in, you'll land in Jimdo's clear dashboard, from where you'll manage your website projects. To start, it's completely empty. Click on “New Website” to begin your first project.

Jimdo then gives you a choice: You can create your website with the “Editor for coding experts” or choose the "no coding required" option.

Jimdo's AI-powered website wizard makes getting started very easy. Unlike most other website builders, you don't pick from a selection of design templates. Instead, Jimdo creates a few personalized templates based on your needs.

First, you need to answer some questions about your website project and its purpose.

Finally, let the assistant know your style and color preferences and what pages you need. Then, Jimdo suggests two website layouts filled with placeholder content. You can choose one and customize it further in the editor.

Jimdo certainly gives a glimpse into the future of website builders in the AI era. Its AI assistant has been nicely integrated into the platform and makes creating a website smooth, easy, and intuitive, even for total beginners.

With that said it would be nice to be able to select a handcrafted template, especially since the AI-generated ones look pretty generic (more on this in the next section).

Jimdo's editor is designed for complete beginners and is very straightforward. Its features and tools are well-arranged in a logically structured interface.

Let's take a quick look at the interface and its sections:

Jimdo's editor is truly one of the simplest and most beginner-friendly options on the market. It's modern, clearly structured, and doesn't take long to figure out. Because of the limited customization options, it isn't as complex as those builders that allow more freeform design. Even newcomers to web design can hardly go wrong here.

Jimdo's simple editor is based on a straightforward hierarchy. Each page is divided into blocks where users place content.

You can add new blocks by clicking on the blue button that appears between them. You won't have to design these blocks yourself; instead, select one of the pre-made block templates that best matches your needs.

Since each page is broken down into a few basic components that can only be slightly customized, it's possible to create even a large website quickly.

Jimdo also offers a smartphone app called "Jimdo Creator," but it seems a bit outdated: You can only edit websites created with its pro editor. Websites that we made with the simple editor aren't listed among its projects.

Design and style take a backseat at Jimdo: Its templates are plain, the layouts are fixed, and customization options are limited. Even though the interface is pleasantly straightforward, you shouldn't expect much creative freedom.

Most website builders offer a range of design templates that can be further customized in their editors. Jimdo takes a different approach—and now relies on automatically generated templates to provide a starting point for its users' websites.

Unfortunately, these templates are very generic: Even though we repeated the template generation process several times, the results were always similar. Of course, there are slight variations in layouts, styles, and color schemes, but don't expect templates with a WOW factor or captivating designs.

Jimdo focuses on clean, simple templates that don't stand out and can be easily adjusted with different layout variations.

You can adjust some design elements globally, which applies them to your entire website. To do this, head to the "Design" section. Unfortunately, the options are also quite limited:

The options available for adjusting your website's template's look are minimal, and even basic things like color cannot be freely edited. Jimdo's editor is definitely not for those who want to get hands-on with their website design.

Apart from global settings, you can also adjust your website's look by modifying its block layouts and tweaking some individual content element settings. Here too, the options are limited and users are held to strict guidelines.

You can change a block's layout by clicking the layout button in the toolbar. Unfortunately, these layouts only differ in how elements are positioned – sometimes the text is on the left and the image on the right, or vice versa.

Then there's the "Show Elements" button, which lets you specify which elements in a particular block are visible, and which aren't.

You can't freely add and move elements like text boxes or images by dragging and dropping them, as you can with other website builders. A block's template determines which elements it contains and their positions, and all you can do is hide them or slightly adjust how they're presented.

The advantage of Jimdo's block system is that it ensures all website elements are correctly aligned and coordinated. However, you have to take a back seat when designing your website: Jimdo has already handled creativity for you, and all you can do is select templates and make slight variations.

The "Pages" menu is where you manage your website's pages and add new ones. Here, Jimdo also provides some templates for popular page types, like portfolio, about me, or pricing pages. You can also edit system pages like the privacy policy, for which Jimdo conveniently provides a template.

Pages can be rearranged by dragging and dropping them. Subpages and sub-subpages are also possible, as Jimdo supports up to three navigation levels.

You'll need to use this subpage feature if you want to make a multilingual website. To do so, repurpose the first navigation level as a language menu and duplicate all of your pages. Unfortunately, Jimdo doesn't have a dedicated feature for creating a multilingual website, making this is the only way to get one.

The navigation menu's design and positioning can only be adjusted slightly using the layout button in the header block.

Since you're so reliant on Jimdo's templates and can't build pages from scratch, their quality and variety are very important. We're sorry to report that there's definitely room for improvement in this area. While many important page and section types are covered, not everything has its own template.

For example, we noticed that there isn't a testimonial slider or a section for client logos. You can integrate these features with other blocks, like the "Slideshow" or "Image" options, but a dedicated template would be better, especially since customization options are so limited.

Even when a template is available, it isn't always as developed as it should be. The "Portfolio" page template, for example, is only suitable for image-heavy portfolios, like those of photographers or designers. For text-heavy portfolios or case studies, you'll need to use a different template.

Here you can see Jimdo's page and block templates Jimdo in comparison to its competitors:

As mentioned, Jimdo doesn't allow users to place individual elements. For our element comparison, we only consider those that can be displayed with a relevant block template. For example, there's a "Music" block you can use to link songs from Spotify or iTunes.

Unfortunately, the block selection is limited, which is almost certainly due to Jimdo's overall design concept:

In the editor's image management area, you can upload or import photos from social media accounts like Instagram or Facebook.

There's also a stock photo library with some images from Unsplash, sorted into different categories. Unfortunately, there's no way to effectively search through these, but the selection is so small that you probably won't need it. Odds are that you won't be able to find what you're looking for anyway. Jimdo also doesn't offer users the ability to purchase premium stock photos directly on the platform.

Jimdo promises websites "without frills," and the same goes for the platform's features. The website builder focuses on the essentials but could be more versatile. Some standard features, like a blogging platform, are completely missing.

Let's start with the SEO options. Unfortunately, they're quite limited and not designed for those who want to actively improve their search engine performance. This makes sense given Jimdo's target audience, but anyone looking to take on a more active role in SEO will be disappointed.

Jimdo automatically follows certain SEO best practices: For example, page titles and your website's sitemap are automatically generated.

Advanced SEO settings are only available to paying subscribers, but even those aren't very "advanced." You can only manually adjust your homepage title, not those for every page.

Here's a comparison of Jimdo's SEO features:

You can access Jimdo's ecommerce features by clicking "Online Store" in the main menu. It will then be automatically added to your website.

The shop platform, like the rest of Jimdo's simple editor, is straightforward and designed primarily for small stores.

This is evident in its product management, which doesn't offer many settings. You'll modify your products directly in the editor's interface, and not in a separate management area. You can enter size and dimensions directly in a Jimdo content block.

The advantage of this is that you can edit your product pages with all of Jimdo's editor's tools, but the basic product settings are limited. Important product information like item numbers or weight aren't centrally collected and stored.

Product variants, like different colors and sizes, are supported but only if you have a Business subscription or higher. The same goes for coupons and discounts (the latter are only available as strikethrough prices).

Unfortunately, different product types, like digital downloads, aren't supported. Also, the display of products on the website is limited and tied to the restrictive Jimdo layouts.

At least you can categorize your products, which helps with navigation for larger product catalogs.

Under “Payments and Currency,” you'll manage your payment providers. Jimdo supports PayPal and Stripe, which should cover the major payment methods.

Shipping options are limited. You can choose between three shipping zones (EU, Europe, and the rest of the world) and offer either free shipping or charge it by order value. Other options, like charging by order weight, aren't supported. You also can't link specific shipping services for automatic processing.

Here's an overview of Jimdo's ecommerce features:

Overall, Jimdo's features are pretty basic. Here are some that we haven't mentioned yet:

Jimdo is missing some standard features. The most noticeable is the lack of support for blogging, which almost all builders offer. Jimdo's no-coding editor would be great for simple blogs.

We assume Jimdo will eventually add this feature, as it's available in the pro editor. However, the support team couldn't or wouldn't give us more details.

We also miss team management: You can't invite team members to your Jimdo account to manage websites together.

Here's a comparison of Jimdo's advanced features:

Jimdo's help center has many guides and articles on topics ranging from "Website Editing," "Website Design," or "Online Stores." There's also a search function.

The articles are clearly and understandably written. Some include screenshots, GIFs, and videos, but Jimdo could be more generous with these, especially in the design guides.

There aren't any video courses or webinars. At the same time, these aren't necessary since Jimdo's no-coding editor isn't very complex.

It would be nice if Jimdo were more transparent about its different editors and their features. If you search for help on Google, you might end up in an article for the wrong editor. Jimdo should rethink its communication strategy here.

One-on-one support is only available via a support ticket. You can access the form directly in the editor through the support button at the bottom right. Jimdo does not offer chat or phone support.

Subscribers to pricier plans get access to premium support. Depending on the subscription, responses are guaranteed within an hour or 1-2 business days, with business hours from 7 AM to 5 PM.

We were lucky: we received a detailed reply that thoroughly answered all of our questions within 20 minutes.

Jimdo offers five different subscriptions, divided into two main categories: plans for regular websites and plans for online stores. Here are the key takeaways:

In addition to the free plan, there are four paid website plans:

All paid plans are ad-free, offer HTTPS protection, and include a free domain for the first year.

There are also two online store plans, which come with all the basic features of the website plans, including a domain and HTTPS. None of the subscriptions have transaction fees:

You can find a current overview of Jimdo's plans here:

So how do Jimdo's prices compare to those of other website builders? We'll look at the actual monthly costs in two scenarios:

Price Comparison 1: Basic website, ad-free, own domain possible

Jimdo isn't the cheapest option in our comparison but it's also not the most expensive. Its Start plan is in the lower mid-range, costing about the same as a Squarespace or IONOS subscription.

Price Comparison 2: Online store, ad-free, own domain possible

The same goes for the ecommerce comparison: Jimdo can't compete with the cheapest store builders, but it's not as pricey as the ecommerce solutions from Wix or Webflow.

Thanks to Jimdo's free plan, you can try out its website builder's basic features risk-free for as long as you want. If you sign up for a subscription, you can cancel and request a refund within 14 days.

Most website builders promise ease of use but are more complex than expected – not Jimdo. Its website builder offers simple, intuitive handling, even for beginners: Thanks to AI-powered design support, the process is even smoother, and users can make quick adjustments in its streamlined editor.

The downside of this user-friendliness is a rigid design framework, which is even more constraining with Jimdo than many other website builders: You can only make minimal adjustments to the given layouts and designs, if at all – even the color palettes are mostly preset.

If you don't care about custom designs and want a professional-looking and tidy website quickly, Jimdo might be right for you. But if you enjoy designing, need a truly unique website, and want to tackle more demanding projects, look elsewhere.

We created a demo page with Jimdo's website builder, which you can view here: Jimdo Demo Page

For all builders in our comparison, we created a demo website with the same content:

We're pretty satisfied with the result. As mentioned, Jimdo doesn't support blogging, and for testimonials, price lists, and portfolios, we had to improvise a bit due to the lack of templates, but overall, the result is decent.

What do Jimdo's customers think of its website builder? We checked out the review sites and gathered common feedback for you:

Is Jimdo not the right website builder for your needs? Maybe one of these alternatives will work better:

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