Wix Website Builder Review 2025: Still the Best?

These days, even beginners can design a website without coding or design skills. Things were much different back in 2006 when Wix first appeared. Wix was one of the first "no-code" builders that helped anyone create a professional website without writing a single line of code.

Is the former pioneer still a market leader? We thoroughly reviewed the latest version of the builder to see if Wix continues to lead the pack or if its competitors have taken over.

Wix is a versatile all-rounder that allows users without web design or coding skills to create stylish and professional websites. Just like Squarespace or Duda, Wix aims to combine beginner-friendly, visual use with extensive design tools, flexible settings, and advanced features.

This extra depth does make it more complex than quick-start builders like Webnode or Hostinger, which can be a challenge for beginners. It also causes the editor to lag occasionally.

Creating a Wix account is quick and costs nothing thanks to the platform's free plan. You only need to provide payment details if (or when) you decide to purchase a premium subscription.

After signing up, the setup assistant launches to guide you through the process of creating your first website project. It doesn't start with questions about your website's design but focuses instead on gathering information about what kind of website it is, as well as your business and project.

You have two options: set up your website using Wix's AI chat, which asks questions about your website's purpose, its target audience, and your company's history, or simply choose an industry the traditional way.

Afterward, you land in the website project's management area, where you begin the actual process of designing your website.

Getting started with Wix could be more straightforward, mainly because of the brand's somewhat confusing and unclear product offerings.

First, you should know that there are two standalone platforms under the Wix umbrella, each of which has different editors, features, and pricing plans. Here's a quick overview:

We have nothing against Wix offering two platforms and editors for different audiences. However, like Jimdo, another two-in-one builder, the differences haven't been properly communicated. Wix should do more to clarify what the two solutions are and who they're intended for.

The somewhat complicated, two-step setup assistant adds to the confusion, especially since its "recommendations" for Wix Studio are inconsistent. The AI assistant directly suggested Wix Studio as being better for our needs sometimes, while on other occasions, we ended up on the regular Wix platform without being informed about Wix Studio, despite inputting the same data.

After setting up your website project, you'll land in Wix's dashboard. This serves as the hub for all of your web projects and is where you'll manage their basic aspects and features. The dashboard is divided into three areas:

Wix's dashboard is tidy and logically structured. However, it's clear that Wix is much more complex and feature-rich than quick-start builders like Webador or Hostinger. With that in mind, it's a good idea to take some time to get to know the platform, its features, and its settings.

The first thing you'll probably want to do is work on your Wix website's visual design. To do this, click "Design Site" and open Wix's editor.

Now you have another choice: You can use an AI assistant that automatically generates a first draft of your website based on your project's specifications, or you can start with a traditional design template.

We were disappointed with the unimaginative and plain AI suggestions, so we chose a standard template (more on template selection later).

After selecting a template, Wix's editor opens and you can begin designing your website. The editor is divided into the following areas:

Wix's editor is user-friendly and intuitive enough for beginners to quickly get the hang of it. At the same time, compared to beginner website builders, it offers enough depth and customization options to be suitable for more demanding projects with individual requirements.

The heart of Wix's editor is its intuitive drag-and-drop design system. In general, anything you see on your workspace can be freely moved and adjusted. Some guidelines help with positioning elements in relation to others on your page, but there's no strict grid system or frames like in other builders.

This means you have more flexibility in design than you get from builders that don't have drag-and-drop capabilities, or limit them. However, there's also a risk that elements on your website might not be well-aligned. If you're not familiar with web design, creating a cohesive layout "freehand" might be challenging.

Click "Tools" in the top menu bar to decide which aids (e.g., rulers or grid lines) should appear. You'll also find a handy editing bar that you can move freely across the screen.

Wix is less strict than other builders when arranging content, and the transitions between sections on your website are smooth thanks to its free drag-and-drop feature. Still, your website is neatly divided into fixed parts with Wix:

Wix combines creative freedom with clear structures. You can move and adjust elements freely without sticking to fixed rules. At the same time, your website stays well-organized thanks to the section structure.

Unfortunately, Wix's editor isn't as fast as other website builders. This is likely due to its complexity: Unlike quick-start builders that only offer a few features and section options, Wix's editor is always busy.

This can lead to wait times and delays that become frustrating over time. It sometimes takes a few extra milliseconds for a menu to open, a preview to load, or changes to take effect. However, where it matters most—in drag-and-drop editing—Wix was usually responsive in our experience.

Wix also offers a smartphone app called "Wix Owner," which lets you manage your website projects on the go. But it's not much fun because the Wix dashboard and editor are too complex to be usable on smaller smartphone screens—and the app was pretty slow in our tests too.

We wouldn't actively tinker with our website using Wix's app. It's more suitable for making small adjustments or checking specific information, like website performance, sales, or bookings.

Wix gives you far more control over your website's design than other builders do. With its solid selection of templates and versatile design tools, you can create a website that matches your vision. However, to achieve a cohesive result, you'll need to put in some effort.

Wix doesn't skimp on design templates. You can choose from over 800 different options, divided into various industries and website categories. A search function is also included to help you quickly filter out irrelevant designs.

Template quality is high, but they aren't all winners. Many designs feature simple, modern layouts with lots of white space. With the wide range of categories and templates, you should find something that suits your needs and preferences.

Alternatively, you can have your website created by AI instead of using a template. However, in our tests, the AI's results, which are generated from your business description, weren't that impressive. Compared to the thoughtfully designed templates, the AI's efforts seemed generic, colorless, and dull.

Click "Site Design" to adjust your website's global design settings. Changes made here are applied across your entire website.

The following settings can be adjusted globally:

Wix offers a good blend of customization and convenience: You can use harmonious presets or personalize aspects like colors and fonts in detail.

Some builders offer even more global settings, including additional animation choices or options for certain elements (like buttons or forms). With Wix, you can customize these elements quite extensively on an element level, but not across the board.

Global design settings are just the tip of the iceberg. You also get plenty of options to customize your website's look and design on the page, section, and element levels, and override global settings. There are several tools for this:

From a design perspective, Wix is extremely versatile compared to other website builders. With its drag-and-drop templates, the ability to combine strips and sections, and extensive design settings at the element level, there's no shortage of opportunities to personalize your website.

You're not tied to the look of the design template. You can adjust each template flexibly and in detail to give it your personal touch.

You manage your website's pages in the "Site Pages and Menu" section. Here, you can add new pages and adjust your existing pages' order and visibility.

It's possible to indent pages and create subpages. Dropdown menus are also available. For one-pagers, the anchor feature is helpful, since it lets you create a menu that links to different page sections.

Wix offers many options for menu designs. You can adjust the layout of menus and submenus, choose from pre-made menu styles, or customize their background fill, borders, corners, shadows, and mouseover effects.

Wix offers a decent range of page and section templates to help you define your website's structure.

Of course, some sections you might not find every section you're looking for – like a logo list for company logos, which you have to create using the gallery. Sometimes, the selection isn't diverse enough: for example, there's no slider for testimonial blocks to place multiple testimonials side by side.

Still, the range of options is solid. Here's a comparison of Wix's section templates:

Wix is great when it comes to elements. Besides the usual building blocks like text, images, buttons, and galleries, there are also many advanced content types. These include interactive elements like slideshows and lightboxes, payment widgets (such as pricing lists), and industry-specific elements for restaurants or events.

Convenient: Elements you edit can be saved ("My Designs"), allowing you to quickly select and reuse them later on.

When it comes to elements, Wix is top-notch. The variety of content you can place on your site is huge compared to other builders.

Here you can see a comparison of Wix's standard elements:

You manage your images and videos in Wix's Media Manager. The platform comes with its own photo library that includes a solid selection of photos and illustrations in stock photo quality for decorating your site. These are divided into media types and categories.

If you don't find anything in Wix's database, you can browse what stock photo services like Shutterstock (for paid photos) and Unsplash (for free photos) have to offer.

Wix also has a built-in "photo studio" where you can edit your images. The options are extensive: you can rotate and crop photos, apply filters, remove and cut out objects, add icons, and much more.

Templates and elements in Wix are generally responsive, meaning they adapt to the screen sizes of different devices.

However, you can customize your website's mobile appearance. To do this, switch to the mobile editor by clicking the mobile view icon in the top toolbar.

Here, you can edit your Wix website's mobile version in a simplified editor. Changes made here don't affect the desktop version.

Content like text and images are transferred from the desktop version to the mobile version. You can't modify this content like text in the desktop version, but only adjust aspects like its position, alignment, or font size to make sure that everything looks right for mobile users.

You can also add content that only appears on your website's mobile version. There's a good selection of useful elements in the elements menu, and a quick action bar is also available to simplify mobile navigation.

Wix offers many more options for enhancing the user experience for smartphone visitors than other website builders.

Whether for blogging, ecommerce, SEO, or marketing, Wix is a true all-rounder. Its developers have thought of nearly every feature and provide sophisticated tools for advanced features.

In terms of blogging, Wix can't compete with WordPress, but it still does well for a website builder.

You'll add a blog to your website as a page and fine-tune its appearance in the editor, but the actual management of your blog posts is handled in Wix's main dashboard.

Here you'll find all the features you need to run a basic blog. You'll write your posts in the blog's editor, where you can also access selected elements – including images and GIFs, tables, surveys, and HTML code. You can't use the full power of Wix's editor here, but that would be overkill anyway.

Blog entries can be tagged and categorized, and it's possible to adjust some of their SEO settings (more on SEO soon). Of course, you don't have to post entries immediately; you can schedule them to go live later.

Wix also has built-in monetization features. You can offer subscriptions to your readers, set up payment plans, and put selected posts behind paywalls.

Wix also supports comments and star ratings for blog posts. There are author management features for blogs with multiple writers. All in all, Wix's blogging capabilities are quite comprehensive.

Wix also shines on the SEO front. Besides standard options that every builder should offer – like the ability to customize URL slugs, title tags, and meta descriptions – there are also some advanced SEO settings in the site menu that not all website builders support.

For example, you can edit the robots.txt file, add structured data markups, and provide search engines with extra tags that give additional information about individual pages on your website.

Wix's dashboard features a convenient SEO checklist that shows beginners which SEO settings are the most important and encourages them to update them.

Wix caters to both newcomers and advanced SEO users, providing more than just the basics by website builder standards. Here's a comparison of Wix's SEO features:

Creating multilingual websites with Wix is pretty straightforward. To add more languages to your website, go to Settings > Language & Region and click "Add Languages".

Wix uses its "Wix Multilingual" app for this, which creates a duplicate of all pages. You can then translate the duplicated content or have Wix translate it automatically for you.

Wix Multilingual is basically free, but automatic translations cost credits. After the free credits you receive have been used up, you'll need to purchase more to continue using the feature.

Wix offers its own ecommerce platform called "Wix Stores." To activate it, just create a shop page. You'll manage your store in Wix's dashboard, just like the blog.

Just like the situation with blogs, Wix can't compete with dedicated shop systems like Shopify or BigCommerce, but it does offer more features than most website builders.

Let's start with product management: You can offer both physical and digital products. For physical products, it's possible to create different variants under "Options," with prices and stock levels adjustable for each variant.

You can also set up availability requests, offer your products on various sales channels like Google, eBay, or Amazon, and sell gift cards. The ability to categorize products helps keep your store organized.

Besides a traditional online store for physical and digital products, Wix lets you sell a variety of other goods and services. This is made possible through various Wix apps.

With "Wix Bookings," you can manage and book appointments and classes, or plan events and sell tickets with "Wix Events & Tickets." The "Wix Restaurants" app is designed for restaurateurs and offers features like digital menus, table reservations, and online orders.

Of course, we couldn't test all these apps and features in depth, and not all of them will be equally good or developed. However, the range of features is huge, and most modules and apps make a good first impression.

Here's a comparison of Wix's ecommerce features:

Wix has lots to offer in its marketing area, which you also access through the management dashboard. You can kick off Facebook ad campaigns, prepare social media posts, or create promotional videos with just a few clicks. For the latter, Wix offers some video templates for different purposes, like "Fitness" or "Discounts," which can be customized in a simple editor.

Speaking of discounts, you can also set these up, both as coupon codes and with discount rules that automatically grant price reductions. The options are varied and include percentage and fixed amount discounts, free shipping, sale prices, and a "Buy X, Get Y Free" deal.

We can't cover all of Wix's features because the list is too long. Here are some highlights we haven't mentioned yet:

Wix hardly leaves a stone unturned, offering just about every feature we could think of. Here's a comparison of Wix's advanced features:

Support content and tutorials can be found in Wix's Help Center and on its learning platform, "Wix Learn."

The Help Center can be accessed directly through Wix's dashboard and includes hundreds of guides organized into categories and subcategories. There's a search function too that makes finding what you need easy. The articles themselves are well done: They're easy to read and use screenshots, bullet points, and info boxes to better structure and illustrate content.

Some articles were a bit outdated due to the switch to Wix Studio, but they were marked accordingly.

If you want to dive deeper into Wix and understand certain features better, Wix Learn is worth checking out. On it, you'll find numerous video courses on different topics—from beginner courses introducing Wix's website builder and its basic features to guides for specific features (like blogging), and webinars for advanced users and professionals.

You can contact Wix's support team directly by phone (via callback service) or live chat. English-speaking experts are available 24/7.

No matter which contact method you choose, you'll first need to answer a few questions posed by a chatbot, select a topic, and specify the website project you're inquiring about. Then, you can either connect with an expert or schedule a callback.

Both channels were pretty quick for us: In the chat, we spoke with a representative in less than a minute, and we received our callback on a Monday morning after about 30 minutes. The answers were satisfactory.

Every Wix user starts with the free version. With it, you can test all the platform's basic features and publish your website on a Wix subdomain. You get 500 MB of storage and 1 GB of bandwidth.

If you want to publish your website on a custom domain, you need to subscribe to one of the four premium plans. Each includes a free domain for the first year and a free SSL certificate.

These are Wix's current plans:

And how does Wix compare to other website builders? To make the providers' costs comparable, we look at what they would charge in two specific usage scenarios:

Price comparison 1: Simple website, ad-free, own domain possible

Wix is quite expensive compared to the other website builders from our review, even if you choose its most affordable plan. With that said, it offers many more features than its cheaper competitors. The differences between Wix and Squarespace or Webflow aren't that dramatic.

Price comparison 2: Online store, ad-free, own domain possible

For ecommerce, Wix is also relatively pricey. Among the providers in our review, only Webflow cost more:

Not happy with your premium package? You can cancel it up to 14 days after purchase and request a refund - no questions asked.

Since its early days as a pioneer of the "No Code" web design movement, Wix has grown into a powerhouse, leading the market for good reason. What started as a simple solution for amateurs now offers an impressive variety of features and design flexibility that goes beyond what its competitors serve up.

However, this variety of features comes at a cost: Wix is more complex and cumbersome, making it less suited for complete beginners and more for users ready to dive into designing their websites.

If you're looking for an all-in-one builder that offers extensive design freedom, delivers every feature you can think of, and still remains user- and beginner-friendly, there are few alternatives to Wix.

We quickly created a simple demo website using Wix's builder, which you can view here: Wix Demo Page

We use every builder from our comparison to create a website with the same content:

Wix provides templates for all these sections and pages. To get a cohesive result, Wix might require a bit more work—after all, the design tools allow for significantly more customization—but for a quick website draft, we were satisfied.

So, what do users think of Wix? We took a closer look at reviews on reputable aggregators and summarized the recurring feedback we found:

Is Wix not the right website builder for your needs? Maybe one of these platforms will work better for you:

Find more of the best alternatives to Wix here:

Have you decided to build your website with Wix? Our step-by-step guide shows you how to do it.